Alongside a strong Innovation team, CRB's Marketing structure, completely redesigned in 2006, can count on its central corporate strategic marketing unit. Its mission is to promote laboratory innovation, "listen" to the market to detect trends and collaborate with the laboratories in order to create formulas that meet the expressed and latent needs of the markets.
Asia has a huge growth potential in skin care, especially due to the emerging markets and China. CRB can count on two teams focused on serving Asian customers : one based in Kuala Lumpur and a second based near Shangai in China. The "made in Switzerland" claim is considered a strong asset in this market, and CRB will continue to develop advanced technologies, formulas and raw materials that will drive the growth here.
The European market is served by a central team based in Milan, with offices also in Spain and the UK. In 2010 CRB will increase its offer of products with the best competitive prices for the mass segment, distinguished by high quality, innovative textures, and defined by a strong manufacturing reactivity due to the filling and assembling performed in the Italian plants. The team in Paris will continue to be the "intelligent antenna" of the company, dealing with the most sophisticated market for skin care.
CRB's major results in the last year have been achieved in the United States, therefore the company will continue to focus strongly on this market for the coming years.
Today, thanks to its marketing structure, CRB includes clients from all market segments (38% in prestige, 40% in mass, 22% in direct specialised stores), spread across several geographical areas (15% in Asia, 20% in USA, 65% in Europe).